Funnel & analytics audit
Where visitors drop off, by device, traffic source and page type, with the tracking checked first so the numbers can be trusted.
Shopify CRO
Shopify conversion
optimization.
You already pay for the traffic. We find where it leaks out of your store, fix what's worth fixing first, and test the rest, so more of your visitors become customers.
- Starts with
- A free store audit, ranked by impact
- Research
- Analytics, session reviews, user testing
- Testing
- A/B and multivariate tests
- Cadence
- Monthly experiment roadmap
More revenue from the traffic you already have
Most stores try to grow by buying more traffic. It's usually cheaper to convert more of the visitors you already get. A small lift in conversion rate applies to every visitor, every month, including the ones your ads are paying for.
Shopify CRO isn't changing button colors. It's finding the specific places your store loses people (a slow product page on mobile, shipping costs shown too late, a confusing variant picker) and fixing them in order of how much they're worth. We prioritize by expected value, not opinion.
What's included
Research first. Then fixes. Then tests.
Session & user research
Recordings, heatmaps, on-site surveys and support tickets: what customers actually struggle with.
Product page optimization
Images, variant pickers, pricing, reviews, delivery dates and trust signals on the page that sells.
Cart & checkout
Shipping clarity, wallet buttons, upsells and the frictions that lose customers at the last step.
Read the article →Speed
Faster pages convert better. We fix the theme-level issues that slow your store down.
Read the article →A/B testing
Changes that aren't obvious wins get tested against the current version before they roll out.
What our store audit looks at
Every CRO engagement starts with an audit, and the first one is free. In three working days you get a ranked list covering:
- Tracking: whether your analytics and conversion data are recording correctly. Many stores are optimizing against broken numbers.
- Mobile experience: where most Shopify traffic comes from, and where most of the leaks are.
- Product and collection pages: how easily shoppers find, understand and choose the right product.
- Cart and checkout: surprise costs, missing payment options and unnecessary steps.
- Speed and stability: load times, layout shift and app scripts that slow everything down.
Each item comes with what we'd change and what it's likely to be worth, whether you hire us or not.
Fix it or test it?
Not everything needs an A/B test. Broken things, like a missing size guide or a checkout error on one browser, just get fixed. Tests are for real trade-offs, where a change could help or hurt, and most stores need enough traffic for a test to reach a reliable result. If yours doesn't yet, we lean on research and best practice, and measure the before and after.
How CRO runs.
- 01
Audit
A week inside your analytics, sessions and support tickets. Leaks ranked by value.
- 02
Quick wins
Fixes that don't need testing go live first, so the store improves straight away.
- 03
Test
A monthly roadmap of experiments on the pages that matter most: product, cart, checkout.
- 04
Compound
Winners roll out, lessons feed the next round, and the conversion rate keeps climbing.
Questions
CRO questions.
It varies a lot by industry, price point, device and traffic source, so a single benchmark isn't very useful. What matters is your own rate by device and channel, and where in the funnel you lose the most people. That's what our audit measures.
Quick wins from the audit can go live in the first few weeks. A/B tests usually need several weeks each to reach a reliable result, depending on your traffic.
For A/B testing, yes, you need enough orders for results to be reliable. Below that, CRO still works: we use research, session reviews and best practice, then measure the before and after.
Usually not. Most CRO work improves the theme you already have. If the theme itself is the problem, we'll say so and explain why. See Shopify theme development.
Yes. You get a ranked list of what we'd fix and what it's worth in three working days, with no obligation to hire us.
Yes. We're based in Dallas, Texas, and run CRO for stores across the US and in 12 countries.
Want to know where your store is leaking?
Send us your store URL. In three working days you'll get a ranked list of what we'd fix first, free, whether you hire us or not.