Do you only work on Shopify?

Today, almost entirely, that's where we're strongest. We take selective web app, SEO and paid media work, usually for clients whose stores we already run.

How fast can you start?

Audits within a week. Build work usually starts two to four weeks out, depending on the queue.

Who actually does the work?

The senior who scoped it. We're a small team by design, no junior handoff after the pitch.

What if we already have a theme we like?

Then we don't rebuild it. Most CRO retainers start by fixing what's there, not replacing it.

Do you work with our existing developers?

Often. We'll audit, prioritise and hand over specs your team can ship, if that's cheaper than us building it.

Shopify development agency · Dallas

We grow stores like we own them.

Devsoop designs, builds, and optimizes Shopify stores, then drives the traffic that fills them. We take your revenue personally.

Get a free store audit See the work

Ranked plan in 3 working days. Free, whether you hire us or not.

Anatomy of a store that sells

It loads before they blink.

A performance budget enforced at build time, so the first impression happens in under a second.

It looks like nobody else's.

Design built from your brand and your catalogue, not a template with the colours swapped.

It turns visits into revenue.

Continuous experimentation on the paths that matter: cart, PDP, checkout.

planetbeauty.com

90+Shopify stores shipped

12Countries served

Trusted by growing brands

ALEXIS BITTAR Planet Beauty BARTON FAUN SweatBlock Summit Metals 180EYEWEAR Baja Beach Co TACTEC Wexel Art

Shopify & Shopify Plus Online Store 2.0 themes Custom apps & Functions Klaviyo & Recharge

90+

Shopify stores worked on

40+

Brands live today

Countries served

15+

Industries

Counted from the Shopify stores in our own project history.

Featured work

Stores we've shipped.

Barton Watch BandsUSA

Natural cosmetics

FAUNGermany

Beach & lifestyle

Baja Beach CoAustralia

Eyewear

180EYEWEARAustralia

Featured project

Planet Beauty: hundreds of beauty brands, one Shopify store.

The brand

A Costa Mesa, California beauty retailer stocking the biggest names in hair, skincare, makeup and tools, from Dermalogica and Caudalie to ghd, across more than 500 collections.

What we did

Shopify development and ongoing store work on a large, multi-brand catalog, keeping it fast and easy to merchandise as the range grows.

Where it is now

Live at planetbeauty.com, run day to day by their own team in Shopify.

Visit planetbeauty.com ↗

Most agencies ship projects.
Your revenue is our brief.

What we do now

Shopify, end to end.

Deep specialists today, full-service tomorrow. Every engagement starts with one question: what moves your revenue?

01 Theme development Custom Shopify themes engineered for speed and conversion. 02 Custom Shopify apps Private apps that extend your store where off-the-shelf stops. 03 Store design Interfaces that feel like your brand and sell like your best rep. 04 CRO Research and experimentation that lifts the traffic you already pay for. 05 E-commerce strategy Audits and roadmaps grounded in your actual numbers.

All services Also expanding into web apps, SEO & paid media →

Case studies

The hard problems behind the storefronts and marketplaces.

All case studies

Configurable kit shown as one line in a Shopify cart

Custom Shopify appsSelling configurable kits on Shopify without breaking checkoutAn automotive parts retailer moving from WooCommerce sells kits of dozens of parts. We built a Cart Transform with Shopify Functions, a kit-aware order editor with Admin UI extensions, and packing slips and invoices that show each kit as one line.Read the case study →

Theme developmentRunning two brands from one Shopify storeOne admin, one cart and one checkout for two brands. A brand-aware Shopify theme reads the product vendor and simple admin fields to switch logo, colors, menus and footer, and the client's team runs it from the theme editor.Read the case study →

A Sharetribe rental billed monthly through Stripe after the host approves

Web & mobile appsMonthly subscriptions with host approval on a Sharetribe marketplaceA storage and parking marketplace on Sharetribe could only sell hourly and daily bookings. We built monthly subscriptions that start once the host approves, with Stripe Billing running renewals, failed-payment recovery and cancellation at period end.Read the case study →

Waiver signing inside a Sharetribe checkout with each participant's status tracked

Web & mobile appsGetting every renter to sign the waiver before the rental startsEveryone using a rented space signs a liability waiver, not just the payer. We built signing into checkout with PandaDoc, emailed a waiver to each participant, and made signature tracking correct itself when a notification goes missing.Read the case study →

Sales tax calculated from a storage facility's location rather than the renter's card

Web & mobile appsCharging the right sales tax on storage and parkingStorage and parking are taxed where the space is, not where the renter's card is. We built facility-based sales tax with Stripe Tax, shown before checkout, charged on every monthly renewal and recorded for filing.Read the case study →

About Devsoop

A Shopify agency in Dallas, Texas.

Devsoop is a Shopify development and design agency based in Dallas and working on Central Time. We work with brands across the US and abroad, and have worked on more than 90 Shopify stores for clients in 12 countries.

We're a small senior team and a registered Shopify Partner. The person who scopes your project is the person who builds it, with no junior handoff after the pitch. Builds run in two-week cycles with a demo at the end of each, so you see working progress, not status reports.

Most of our work is on Shopify and Shopify Plus: custom themes, Shopify apps and Functions, migrations from WooCommerce, Magento and BigCommerce, Shopify Plus builds and conversion optimization. If you're nearby, see our Dallas Shopify agency page, or read more about how we work.

Want to know what's leaking?

Send us your store URL. In three working days you'll get a ranked list of what we'd fix first, free, whether you hire us or not.

Get a free store audit

How it starts

No pitch deck. A plan.

01
Day 0. You send the form.
Store URL and where you think revenue is leaking. Two minutes.
02
Day 1–3. Ranked audit lands.
A prioritised list of what we'd fix and what it's worth. Free, no sales sequence.
03
Week 1. Scoping call.
With the senior who'd actually do the work, not an account manager.
04
Week 2–4. Build starts.
Depending on the queue. Audits always inside a week.

Fit

Who we're good for.

A good fit if…

You're on Shopify or Shopify Plus, or moving to it
Growth is capped by your site, not your product
You want operators who argue with your numbers, not yes-men
You'd rather have one senior than a five-person account team

Probably not if…

You're pre-launch with no traffic data to work from
You're shopping for the cheapest quote, not the right fix
You want a template with the colours swapped
You're staying on WooCommerce, Magento or BigCommerce

What clients say

“Devsoop team is very patient, as we frequently respond to their messages a bit late. But they communicated well, and delivered the job meeting the requirements.”

Client review, Shopify development project

“We collaborated with Devsoop for approximately six months, developing a web-based application. We chose Devsoop because they demonstrated the ability to implement a specific functionality that other developers deemed impossible, and could make real-time changes during discussions.”

Client review, Six-month web application build

“Devsoop team is very good and honest. Very good web developer and API developer. I am sorry I couldn't reply on time, but you have good patience. Appreciated.”

Client review, Web & API development

Questions