Section architecture
Sections, blocks and settings structured so non-developers can build pages without breaking the design.
Read the article →Shopify theme development
Custom Shopify
themes.
Themes engineered for speed, flexibility and conversion, built section-first so your marketing team can ship new pages without a developer.
- Built on
- Online Store 2.0, Liquid, sections & blocks
- Performance
- Core Web Vitals budget from day one
- Handover
- Documented, editor-friendly
- Also
- Customizing your existing theme
Why a custom Shopify theme?
A theme from the Shopify Theme Store gets you live fast. Then the brand grows. Every new landing page needs a developer, apps pile on scripts, the mobile product page slows down and the store starts to look like everybody else's.
A custom theme fixes that at the root. We build it around your catalog, your brand and the way your customers shop, with a performance budget enforced from the first commit and a section library your team can use to build pages on their own.
And if your current theme is mostly working, we'll tell you. Many of our engagements start by improving an existing theme rather than replacing it.
What's included
Everything a theme needs to sell.
Speed by default
Lean JavaScript, a fast hero image, sensible fonts and no layout shift. The theme-level fixes that move Core Web Vitals.
Read the article →Product & collection pages
Variant pickers, bundles, size guides, filtering and merchandising built for how your catalog actually works.
Custom Liquid & metafields
Structured product data in metafields and metaobjects, rendered by clean Liquid instead of hard-coded content.
App integrations
Klaviyo, Recharge, reviews and search apps wired in cleanly, with unused app code removed.
Accessibility
Keyboard navigation, contrast and semantic markup built in, not patched on before launch.
Custom theme or customize your current one?
Not every store needs a rebuild. Here's how we decide:
- Customize when the theme's structure is sound and the problems are specific: a slow product page, a missing section, a confusing cart.
- Rebuild when every change fights the theme, when years of edits and app leftovers have made it slow and fragile, or when the brand has outgrown what the theme can express.
Either way, you get a written recommendation with the reasoning before you commit to anything.
Theme work we've shipped
For an automotive parts retailer running two brands, we built a brand-aware Shopify theme so one store, one cart and one checkout could present two distinct brands. For retailers like Planet Beauty, with hundreds of brands and more than 500 collections, the theme has to stay fast and easy to merchandise as the range grows.
Moving from another platform as well? See Shopify migration. Need functionality a theme can't provide? See custom Shopify app development.
How a theme build runs.
- 01
Audit
Analytics, sessions, current theme and apps. We find what's costing you sales before designing anything.
- 02
Design
Key templates designed mobile first: home, collection, product, cart. You approve before we build.
- 03
Build
Two-week cycles with a demo at the end of each, on a preview theme your team can click through.
- 04
Launch & hand over
QA across devices, speed checks, a documented section library and support after go-live.
Questions
Theme development questions.
It depends on how many templates and custom features you need. We plan the build in two-week cycles and give you a timeline with the quote, after a scoping call.
Yes. If the structure is sound, improving what's there is usually faster and cheaper. We'll recommend a rebuild only when the theme itself is the problem.
Yes, that's the point of a section-first build. Your team builds pages from sections and blocks in the theme editor, and we hand over documentation for each one.
It should. Every theme we build has a performance budget, and we remove unused app code during the build. We measure Core Web Vitals before and after.
Yes. We build for Shopify and Shopify Plus, including Plus features like checkout extensibility and B2B. See Shopify Plus.
Yes. We're based in Dallas, Texas, and build themes for brands across the US and in 12 countries.
Is your theme holding the store back?
Send us your store URL and we'll tell you whether to customize or rebuild, and what it's worth, in three working days.