Art direction & design system
Type, color, imagery and components defined once and used everywhere, so the store stays consistent as it grows.
Shopify store design
Shopify store
design.
Store design that looks like your brand and works like your best salesperson. Every screen is designed around how your customers actually shop, starting with mobile.
- Approach
- Mobile first, built on real shopping data
- We design
- Home, collection, product, cart
- Deliverables
- Design system & prototypes
- Built by
- The same team that designs it
Design that sells, not just design that looks good
A beautiful store that's hard to shop doesn't make money. A store that converts but looks like everyone else's doesn't build a brand. Good Shopify design does both, and it starts with your customers, not a mood board.
We look at how people use your current store (where they click, where they hesitate, what they ask support about) and design around it. Then the same team builds it, so nothing gets lost between the design file and the live store.
What we design
Every page that matters to a sale.
Product pages
Imagery, variants, pricing, reviews and delivery information laid out to answer every question before it's asked.
Collections & navigation
Menus, filters and collection pages that help shoppers find the right product fast, even in a large catalog.
Cart & checkout flow
A cart that keeps people moving, with shipping, upsells and wallet buttons where they help, not where they distract.
Learn more →Mobile-first prototypes
Clickable prototypes on the device most of your customers use, tested before development starts.
Accessibility
Contrast, keyboard navigation and readable type built into the design from the start.
Redesign or refresh?
A full redesign isn't always the right call. If your brand and structure work, a focused refresh of the product page, navigation or cart can deliver most of the gain in a fraction of the time. If the brand has moved on, or the store has been patched so many times it no longer hangs together, it's time for a redesign. We'll recommend one or the other after looking at your data.
Designing for large and complex catalogs
Design gets harder as the catalog grows. For retailers like Planet Beauty, with hundreds of brands and more than 500 collections, navigation and merchandising matter as much as the visuals. For an automotive retailer running two brands in one store, we designed a brand-aware theme that gives each brand its own look while sharing one cart and checkout.
Design and development happen in the same team. See Shopify theme development for how we build what we design.
How a design project runs.
- 01
Research
Analytics, session recordings, competitors and your brand: what to keep, what to fix.
- 02
Direction
Art direction and key page designs, mobile first. You approve before we go further.
- 03
Prototype
Clickable prototypes of the full shopping flow, tested before a line of code.
- 04
Build & launch
Built into your Shopify theme by the same team, then measured after launch.
Stores we've designed and built.
All work
Questions
Store design questions.
Both. The same team designs and builds your store, which avoids the usual gaps between a design file and the live site.
Often, yes. A focused refresh of key pages can work within your current theme. A full redesign usually comes with a new or rebuilt theme.
Yes. Most Shopify traffic is mobile, so we design and prototype for phones first, then adapt for larger screens.
Yes. We design a system of sections and components your team can rearrange in Shopify's theme editor without breaking the look.
It depends on how many page types and custom features you need. We give you a timeline with the quote, after a scoping call.
Yes. We're based in Dallas, Texas, and design stores for brands across the US and in 12 countries.
Is your store design holding back sales?
Send us your store URL and we'll show you what we'd change first, and why, in three working days.