Hook-first edits
The strongest moment first. The opening seconds decide whether anyone watches the rest.
Short-form video editing
Short-form
video editing.
Raw footage in, scroll-stopping edits out. We edit TikToks, Reels, Shorts and UGC ads for e-commerce brands, with hooks, captions and versions ready to post or run.
- Platforms
- TikTok, Instagram Reels, YouTube Shorts
- Formats
- 9:16, 4:5 and 1:1
- Every edit
- Hook, captions, sound and color
- For
- Organic posts and paid ads
Good footage, edited to stop the scroll
Most brands have more footage than they use: creator videos, product shoots, founder clips, behind-the-scenes. What they don't have is the time to turn it into short-form content that holds attention past the first second.
That's what we do. We cut your footage into short videos built for the feed, with a hook up front, captions for people watching without sound, tight pacing and a clear call to action, in the right format for every platform.
What we edit
Every edit built for the feed.
Captions & on-screen text
Styled captions and text callouts for the many people who scroll with the sound off.
UGC ad edits
Creator footage cut into ads, with multiple hooks and versions for testing.
Learn more →Cutdowns & versions
One shoot turned into many videos: different lengths, hooks, offers and aspect ratios.
Sound & music
Commercially licensed music and sound design that brand accounts can actually use.
Ongoing batches
Send footage regularly and get a steady stream of edits back, on a schedule that suits you.
What makes short-form video work
- A hook in the first second. A question, a bold claim, a striking visual. Anything that earns the next three seconds.
- Captions. Many people watch without sound, so the story has to work on screen.
- Pace. Cut every pause and every shot that doesn't move the story forward.
- One clear action. Shop the product, follow, comment. Pick one.
Organic posts vs. ads
The same footage often needs two edits. Organic content can lean into trends, personality and storytelling. Ads need the product and the offer up front, a direct call to action, and several versions to test. We edit for both, and label everything so your team knows which is which.
A note on music
Business accounts on TikTok and Instagram can't use most popular songs. They're limited to commercially licensed libraries. We only use music and sounds that are cleared for brand use, so your posts don't get muted or taken down.
Need footage made from scratch? See AI UGC videos, or watch our video portfolio.
How it works.
- 01
Send footage
Upload your raw clips, plus examples of videos you like and your brand guidelines.
- 02
Plan the edits
We pick the strongest moments and plan hooks and versions with you.
- 03
Edit
Cut, captioned, scored and color-corrected for each platform.
- 04
Review & deliver
You review, we revise, and you get files ready to post or upload to your ad account.
Questions
Video editing questions.
Creator and UGC footage, product shoots, phone videos, founder clips, screen recordings and AI-generated video. If it's usable footage, we can cut it into short-form.
TikTok, Instagram Reels, Facebook, YouTube Shorts and paid ads on Meta and TikTok, in 9:16, 4:5 and 1:1.
Usually not on a business account. TikTok and Instagram limit brand accounts to commercially licensed music. We use music that's cleared for brand use.
We deliver ready-to-post files with suggested captions. Most brands post themselves, and we fit into whatever workflow you already use.
Yes. We can work per project or on a regular batch, whichever suits your content calendar.
Yes. Editing is fully remote. We're based in Dallas, Texas, and work with brands across the US and beyond.
Sitting on footage you never use?
Send us a few clips and tell us where you post. We'll show you what we'd make from them.